Have students discuss an extended view of products to include services and ideas. These are anything offered for sale to satisfy a need or want. Introduce the idea that demands are often for a bundle or group of benefits and may address a number of related needs and wants. You may want an Acura Legend but drive a Subaru Justy. Discuss such popular items as dream vacations or favorite cars to illustrate the difference between wants and demands. Link culture to socio-economic standing, education. Have students provide examples for different wants based upon geographical differences, gender, age, wealth. These are the form taken by human needs as they are shaped by culture and individual experience. Ask students to distinguish among physical, social, and individual needs. These emerge from a state of felt deprivation.
Also to the CTRs numbers 4 - 8 which follow. Core Concepts This CTR corresponds to Figure 1-1 on p.
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